Our Team

LOREN GOLDFARB

DIRECTOR & PRODUCER
Loren Goldfarb is a former network broadcast journalist and award-winning producer whose credits include Dateline NBC, PBS HealthWeek, ABC’s Nightline, and The Today Show, among others. He is the COO of Everwell, a digital media company he co-founded in 2007. Loren holds an MBA from George Washington University and a BA in broadcast journalism and policy studies from Syracuse University.
Jeanette Lee

JEANETTE LEE
"THE BLACK WIDOW"

EXECUTIVE PRODUCER

Known as “The Black Widow,” Jeanette Lee is a former World Champion pool player and one of the most recognizable female athletes in the world. Lee dominated the sport and achieved widespread pop-culture recognition despite suffering from extreme scoliosis, which forced her to play through agonizing pain and continues to challenge her daily. Lee’s commitment to 96 lbs. of Dynamite stems from this personal history and her admiration for her friend, Chad.

KIMBERLY O’NEILL

STORY EDITOR

Kimberly O’Neill is an award-winning senior video editor/storyteller whose recent work includes the documentaries Just.One.Mile. and Filling in the Blanks. During her 25+-year career, Kim has told stories for clients such as NBC Sports, ESPN & ABC. In 2023, Kim received “Best Editing” honors at the Blue Whiskey Film Festival and the NY International Film Awards.

ED COUGHLIN

CO-DIRECTOR & CO-PRODUCER

An Emmy Award-winning storyteller, Ed Coughlin has more than 35 years of experience creating non-fiction content for the likes of ESPN, Discovery, SpeedChannel and others. He directed the recently-released documentary Just.One.Mile., a top download on Amazon Prime & iTunes. A graduate of Slippery Rock University, Ed is an inductee into the University’s Media & Communications Hall of Fame.

DUANE CODRINGTON

DIRECTOR OF PHOTOGRAPHY

A native of South Africa, Duane Codrington has filmed exclusive events across Europe for clients including the Queen and Elton John. After moving to Atlanta in 2012, Duane expanded into shooting documentaries and behind-the-scenes films for shows such as Netflix’s Stranger Things. Eager to develop his own documentary, Duane discovered ultrarunner Chadd Wright whose story is the thrust of  Just.One.Mile.

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